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		<title>Ikigai Book Review: Beautiful Concept, Overhyped Book.</title>
		<link>https://blog.prashantaggarwal.com/ikigai-book-review-by-prashant-aggarwal/</link>
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		<dc:creator><![CDATA[prashant]]></dc:creator>
		<pubDate>Fri, 24 Sep 2021 10:47:37 +0000</pubDate>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Career Notes]]></category>
		<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Change Habits]]></category>
		<category><![CDATA[Good Reads]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<guid isPermaLink="false">https://prashantaggarwal.com/?p=338</guid>

					<description><![CDATA[<p>TL;DR Ikigai is a genuinely interesting Japanese concept about purpose and longevity. The book named after it is a pleasant but thin read that doesn&#8217;t do the concept justice. Worth reading if you haven&#8217;t encountered these ideas before. Not worth the hype if you&#8217;re already thinking carefully about purpose and how you spend your time. ... <a title="Ikigai Book Review: Beautiful Concept, Overhyped Book." class="read-more" href="https://blog.prashantaggarwal.com/ikigai-book-review-by-prashant-aggarwal/" aria-label="More on Ikigai Book Review: Beautiful Concept, Overhyped Book.">Read more</a></p>
<p>The post <a href="https://blog.prashantaggarwal.com/ikigai-book-review-by-prashant-aggarwal/">Ikigai Book Review: Beautiful Concept, Overhyped Book.</a> appeared first on <a href="https://blog.prashantaggarwal.com">PRASHANT AGGARWAL</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><!-- 
POST 4: Ikigai Book Review
WORDPRESS INSTRUCTIONS:
- Open the post → Code Editor → Delete all → Paste this → Update
- Yoast Focus Keyword: ikigai book review
- Suggested new title: "Ikigai Book Review: Beautiful Idea, Overhyped Book"
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<p><!-- TL;DR BOX --></p>
<div style="background:#f7f4ef;border-left:4px solid #c4421a;padding:20px 24px;margin:0 0 40px 0;">
<p style="font-size:13px;font-weight:600;letter-spacing:0.12em;text-transform:uppercase;color:#c4421a;margin:0 0 10px 0;">TL;DR</p>
<p style="margin:0;font-size:16px;line-height:1.7;color:#1a1814;">Ikigai is a genuinely interesting Japanese concept about purpose and longevity. The book named after it is a pleasant but thin read that doesn&#8217;t do the concept justice. Worth reading if you haven&#8217;t encountered these ideas before. Not worth the hype if you&#8217;re already thinking carefully about purpose and how you spend your time. Here&#8217;s my honest take — and what I found actually useful.</p>
</div>
<p><!-- OPENING HOOK --></p>
<p>The concept of Ikigai deserves a much better book than the one written about it.</p>
<p>That&#8217;s not a dismissal — it&#8217;s an honest observation. The idea at the core of Ikigai is genuinely powerful: the intersection of what you love, what you&#8217;re good at, what the world needs, and what you can be paid for. That four-quadrant framework has been shared millions of times on LinkedIn and productivity blogs for good reason. It&#8217;s clear, actionable, and universal.</p>
<p>The book, however, is a gentle lifestyle essay dressed up as a framework. It&#8217;s easy to read, pleasant in tone, and leaves you with a warm feeling but not much to act on.</p>
<p>Here&#8217;s what I actually found useful — and what I think the concept is really saying underneath the wellness packaging.</p>
<p><!-- WHAT IKIGAI ACTUALLY MEANS --></p>
<h2>What Ikigai actually means — beyond the Venn diagram</h2>
<p>The word Ikigai (生き甲斐) is Japanese for &#8220;a reason for being&#8221; — literally, &#8220;iki&#8221; (life) and &#8220;gai&#8221; (worth, benefit, result). In Japanese culture, it doesn&#8217;t refer to grand life purpose in the Western sense. It&#8217;s more modest than that — a daily motivation, the thing that makes you want to get out of bed.</p>
<p>This is an important distinction the book somewhat glosses over. Western readers absorb Ikigai as a framework for finding their ultimate life calling. But the original cultural concept is closer to finding small daily meaning. The Okinawans who live past 100 aren&#8217;t necessarily doing work that changes the world — they&#8217;re doing work that feels purposeful to <em>them</em> at a personal scale.</p>
<p>That&#8217;s actually a more useful and more achievable idea than the maximalist interpretation most people take from the book.</p>
<p><!-- THE FOUR QUADRANTS --></p>
<h2>The four-quadrant framework: useful but incomplete</h2>
<p>The famous Ikigai diagram maps four overlapping circles:</p>
<ul>
<li><strong>What you love</strong> — your passions and interests</li>
<li><strong>What you&#8217;re good at</strong> — your skills and strengths</li>
<li><strong>What the world needs</strong> — where you can create real value</li>
<li><strong>What you can be paid for</strong> — what the market will exchange money for</li>
</ul>
<p>The centre — where all four overlap — is your Ikigai.</p>
<p>This framework is genuinely useful as a thinking tool. But it has a gap the book doesn&#8217;t address: <strong>these four circles don&#8217;t overlap neatly for most people, and the framework doesn&#8217;t tell you what to do when they don&#8217;t.</strong></p>
<p>What if you love something you&#8217;re not particularly good at? What if what you&#8217;re best at is something you find draining? What if what the world needs doesn&#8217;t align with what you can be paid for in your context? The book offers warm encouragement rather than practical navigation.</p>
<p><!-- WHAT IS ACTUALLY USEFUL --></p>
<h2>What I found genuinely useful in this book</h2>
<p>Despite my reservations, there are three ideas from Ikigai that I&#8217;ve actually retained and used:</p>
<p><strong>Flow states as a signal.</strong> The book draws on Csikszentmihalyi&#8217;s concept of flow — the state of complete absorption in an activity where time disappears. The Ikigai argument is that activities that consistently produce flow states are pointing you towards your ikigai. I&#8217;ve found this more practically useful than the four-quadrant exercise. What activities make you lose track of time? That&#8217;s a more honest signal than what you <em>think</em> you love.</p>
<p><strong>The anti-retirement principle.</strong> The book covers the Okinawan concept of never fully retiring — maintaining purpose, social connection, and contribution throughout life. The research on longevity consistently supports this. Having a reason to get up in the morning isn&#8217;t just philosophical — it has measurable physiological effects. This part of the book is the most substantive.</p>
<p><strong>Morita therapy and action before motivation.</strong> The book touches on Morita therapy, a Japanese psychological approach that essentially argues: don&#8217;t wait to feel motivated before acting. Act first. Motivation follows action, not the other way around. This is the single most practically applicable insight in the book, and it&#8217;s given only a few pages.</p>
<p><!-- HONEST VERDICT --></p>
<h2>My honest verdict</h2>
<p>Ikigai is a book I&#8217;d recommend to someone who hasn&#8217;t spent much time thinking about purpose, meaning, or how they want to spend their working life. For that reader, it&#8217;s a gentle, accessible entry point into genuinely important questions.</p>
<p>For someone who reads widely on psychology, behaviour, and decision-making — it will feel thin. You&#8217;ll recognise the Csikszentmihalyi references, the Frankl-adjacent purpose arguments, the Blue Zones longevity research. The book is synthesising ideas that are covered more rigorously elsewhere.</p>
<p>The concept of Ikigai itself, however — the idea of daily purpose over grand calling, the importance of having something to work towards, the connection between meaning and health — that&#8217;s worth sitting with regardless of whether you read this particular book.</p>
<p>The four-quadrant framework is a good thinking prompt. Use it as a starting point, not an answer.</p>
<p><!-- INTERNAL LINKS --></p>
<p>If the decision-making dimension of this interests you — why we choose the lives and careers we choose, and what actually drives sustainable motivation — my summary of <a href="https://blog.prashantaggarwal.com/learnings-from-thinking-fast-and-slow-book/">Thinking Fast and Slow</a> covers the cognitive science underneath these questions. And if you&#8217;re thinking about building something purposeful from scratch, my piece on <a href="https://blog.prashantaggarwal.com/how-to-scale-a-business-zero-to-scale/">what Zero to Scale taught me about building with intention</a> is relevant.</p>
<p><!-- AUTHOR NOTE --></p>
<div style="background:#f7f4ef;border-top:2px solid #1a1814;padding:24px;margin:40px 0 0 0;">
<p style="font-size:13px;font-weight:600;letter-spacing:0.1em;text-transform:uppercase;color:#1a1814;margin:0 0 8px 0;">About the author</p>
<p style="margin:0;font-size:15px;line-height:1.7;color:#4a4740;">Prashant Aggarwal is a Brand Manager with 12+ years in consumer goods. He writes about behaviour, decision-making and markets at <a href="https://prashantaggarwal.com">prashantaggarwal.com</a></p>
</div>
<p>The post <a href="https://blog.prashantaggarwal.com/ikigai-book-review-by-prashant-aggarwal/">Ikigai Book Review: Beautiful Concept, Overhyped Book.</a> appeared first on <a href="https://blog.prashantaggarwal.com">PRASHANT AGGARWAL</a>.</p>
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		<title>6 learnings from Think and Grow Rich by Napoleon Hill</title>
		<link>https://blog.prashantaggarwal.com/think-and-grow-rich-napoleon-hill/</link>
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		<dc:creator><![CDATA[prashant]]></dc:creator>
		<pubDate>Wed, 21 Jul 2021 14:24:57 +0000</pubDate>
				<category><![CDATA[Book Reviews]]></category>
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		<guid isPermaLink="false">https://prashantaggarwal.com/?p=413</guid>

					<description><![CDATA[<p>Think and Grow Rich by Napoleon Hill &#8220;Think and Grow Rich&#8221; is a book written by Napoleon Hill back in 1937. It is one of the key factors that has made people think that it is important to follow his teachings and apply them to their lives. The reason why this book is so popular ... <a title="6 learnings from Think and Grow Rich by Napoleon Hill" class="read-more" href="https://blog.prashantaggarwal.com/think-and-grow-rich-napoleon-hill/" aria-label="More on 6 learnings from Think and Grow Rich by Napoleon Hill">Read more</a></p>
<p>The post <a href="https://blog.prashantaggarwal.com/think-and-grow-rich-napoleon-hill/">6 learnings from Think and Grow Rich by Napoleon Hill</a> appeared first on <a href="https://blog.prashantaggarwal.com">PRASHANT AGGARWAL</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2><a href="https://en.wikipedia.org/wiki/Think_and_Grow_Rich">Think and Grow Rich</a> by Napoleon Hill</h2>
<p><img fetchpriority="high" decoding="async" class="size-medium wp-image-469 alignright" src="https://mlrz1d6hzu0s.i.optimole.com/w:208/h:300/q:mauto/f:best/https://blog.prashantaggarwal.com/wp-content/uploads/2021/07/Pinterest-Image-for-Think-and-Grow-Rich-Prashant-Aggarwal.jpg" alt="Think and Grow Rich by Napoleon Hill - Prashant Aggarwal" width="208" height="300" /></p>
<p>&#8220;Think and Grow Rich&#8221; is a book written by Napoleon Hill back in 1937. It is one of the key factors that has made people think that it is important to follow his teachings and apply them to their lives. The reason why this book is so popular is that it contains many useful lessons on how to become wealthy, independent, and successful. In this Think and Grow Rich book review, you will get a general overview of what it offers.</p>
<h4>1. Think Optimally</h4>
<p>The first thing that you will learn from reading this book is how to think optimally. This means that you have to be fully aware of what you are doing in every moment of your life. It is important that you do not get sidetracked and allow yourself to get distracted with other things that don&#8217;t really matter. If you do not think of something important, then chances are you will not ever get it done.</p>
<h4>2. Prioritize your tasks</h4>
<p>The second important point is prioritizing your tasks. You have to set aside time each day that you will use for work. It doesn&#8217;t matter if this task only lasts for a couple of minutes or if it takes you an entire day, but you have to do it. If you don&#8217;t, then chances are you will be procrastinating and you will never get anything done.</p>
<h4><img decoding="async" class="alignnone" src="https://i.imgur.com/4LbN9Gw.jpg" alt="Think and grow rich book by Napoleon Hill" width="251" height="251" align="right" /></h4>
<h4>3. Learn to be Grateful</h4>
<p>The third important point is learning to be grateful. When you are feeling down and depressed, you tend to lose perspective and you might get tempted to let go of something important. However, this is the last thing that you should do because letting go of something important will just get you more depressed. In order to think well, you have to keep perspective and keep on reminding yourself of all the things that you have that you are grateful for.</p>
<h4>4. Be positive</h4>
<p>The fourth key point is getting rid of the negative thoughts that you have about yourself. When you feel low and you have negative thoughts about yourself, you will be prone to depression. It is important to learn how to let go of negative thoughts. If you can, start imagining what your perfect life is. Think about everything that you could have and what you have dreamed about.</p>
<h4>5. Self Esteem is Important</h4>
<p>The main topic that is covered in this eBook is called &#8220;self-esteem&#8221;. This is something that everyone has to have in order to succeed. You should learn how to build it up and learn to trust it. Once you start believing in yourself, you will be able to reach the goals that you set for yourself. It all starts with having a positive attitude and reading this Think and Grow Rich book will help you achieve that.</p>
<p><strong>6. Be consistent</strong></p>
<p>The fifth and final point is by doing this every single day, you will train your brain to think better. You can read think about a thing and then write it on a piece of paper and start mumbling it out. What you will get is a subconscious effect where your brain will start to believe that you already possess that thing. This is the process called positive thinking and it&#8217;s important to do this every single day. This is one of the reasons why you will see so many people successful.</p>
<p><strong><em>To conclude, this is a great guide that will not only help you think better but get rich faster. It is important to read this with the person who helped you get started because you will get so much from reading this. This is a must-read no matter if you are already successful or you still want to be.</em></strong></p>
<p>The reason why you won&#8217;t just hear success stories is that they don&#8217;t tell enough. They can&#8217;t. They cover some aspects of life and the problems they went through in order to get to where they are today, but they won&#8217;t focus on the successes. You have to do that yourself. You have to read and learn everything there is to learn.</p>
<p>This is a Think and Grow Rich book review that you shouldn&#8217;t miss. It will help you learn how to think well and get rich at the same time. There is no secret that only those who have wealth can understand. Everyone can do it if they just put their mind to it. Start today and read this book and you will be on your way to getting wealthy quickly.</p>
<p><span data-preserver-spaces="true">If you found my post helpful, then do share it with your friends and colleagues. If you have any feedback/questions, you may leave a comment below.</span></p>
<p><a class="editor-rtfLink" href="https://blog.prashantaggarwal.com/about-me/" target="_blank" rel="noopener"><span data-preserver-spaces="true">Click here to know more about me</span></a><span data-preserver-spaces="true">.</span></p>
<p><iframe src="https://www.youtube.com/embed/v-mRrzySbkk" width="419" height="234" frameborder="0" allowfullscreen="allowfullscreen" data-mce-fragment="1"></iframe></p>
<p>The post <a href="https://blog.prashantaggarwal.com/think-and-grow-rich-napoleon-hill/">6 learnings from Think and Grow Rich by Napoleon Hill</a> appeared first on <a href="https://blog.prashantaggarwal.com">PRASHANT AGGARWAL</a>.</p>
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		<title>3 Career Decisions That Compounded for Me Over 12 Years in Marketing</title>
		<link>https://blog.prashantaggarwal.com/boost-your-career-growth-with-3-simple-steps/</link>
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		<dc:creator><![CDATA[prashant]]></dc:creator>
		<pubDate>Sat, 29 May 2021 09:52:39 +0000</pubDate>
				<category><![CDATA[Career Notes]]></category>
		<category><![CDATA[Career]]></category>
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		<guid isPermaLink="false">https://prashantaggarwal.com/?p=218</guid>

					<description><![CDATA[<p>When you think about your career growth, do you always think about that coworker who would not work as arduous as you, who&#8217;s not as clever as you? However, who still gets promoted — and you do not?   Probably, he is simply personally taking responsibility for his career development. It is logical to expect your ... <a title="3 Career Decisions That Compounded for Me Over 12 Years in Marketing" class="read-more" href="https://blog.prashantaggarwal.com/boost-your-career-growth-with-3-simple-steps/" aria-label="More on 3 Career Decisions That Compounded for Me Over 12 Years in Marketing">Read more</a></p>
<p>The post <a href="https://blog.prashantaggarwal.com/boost-your-career-growth-with-3-simple-steps/">3 Career Decisions That Compounded for Me Over 12 Years in Marketing</a> appeared first on <a href="https://blog.prashantaggarwal.com">PRASHANT AGGARWAL</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" class="alignright " src="https://3.imimg.com/data3/SY/AG/IMFCP-8145916/product_image-2655-catalog-product-orignal-resume-rehab-featured-500x500.png" alt="Career Growth" width="314" height="157" /><span data-preserver-spaces="true">When you think about your career growth, do you always think about that coworker who would not work as arduous as you, who&#8217;s not as clever as you? However, who still gets promoted — and you do not?  </span></p>
<p><strong><span data-preserver-spaces="true">Probably, he is simply personally taking responsibility for his career development.</span></strong></p>
<p><span data-preserver-spaces="true">It is logical to expect your boss to give you a promotion once you&#8217;ve earned one. It is logical to anticipate the HR division to have a succession plan that includes promotions for everyone in the organization including you.</span></p>
<p><a class="editor-rtfLink" href="https://seths.blog/" target="_blank" rel="noopener"><span data-preserver-spaces="true">Seth Godi</span></a><span data-preserver-spaces="true"> writes in his book </span><a class="editor-rtfLink" href="https://www.amazon.in/Linchpin-Are-Indispensable-Seth-Godin/dp/1591844096" target="_blank" rel="noopener"><span data-preserver-spaces="true">Linchpin</span></a><span data-preserver-spaces="true"> on how you can avoid being a cog in a big machine and be a linchpin instead. He refers to cog as a part of the big machine that is easily replaceable. However, a Linchpin is irreplaceable.</span></p>
<p><span data-preserver-spaces="true">In this post, I&#8217;m sharing three steps that can boost your career in a big way.</span></p>
<h1><span data-preserver-spaces="true">Become an Artist at work</span></h1>
<p><span data-preserver-spaces="true">If you continue to do what you are doing, you&#8217;ll continue to get what you are getting right now. You may have heard that the art is of great value, Ever wondered why? It is because art is not easy to find that creates value. That art makes the artist unique and irreplaceable.</span></p>
<h5><strong><em><span data-preserver-spaces="true">Career Growth Tip 1 &#8211; Whenever you do any work, try to add your value to make it unique. </span></em></strong></h5>
<p><span data-preserver-spaces="true">For example &#8211; Your boss tells you to do research on a topic and submit a presentation. Now, what you could do is &#8211; after the presentation is finished, write your takeaways and put it as a summary in the mail while sending it to your boss. This simple step will make a huge difference.</span></p>
<h1><span data-preserver-spaces="true">Don&#8217;t wait for the Orders</span></h1>
<p><span data-preserver-spaces="true">In this highly competitive world, it is more important than ever to be proactive in the work we do. Consider these two scenarios mentioned below &#8211;</span></p>
<ol>
<li><span data-preserver-spaces="true">Your boss comes to you and gives you some work to do. You would do it.</span></li>
<li><span data-preserver-spaces="true">You proactively figure out what needs to be done and do it. Your boss then comes to you and gives that work. You tell him that it is already been taken care of.</span></li>
</ol>
<p><span data-preserver-spaces="true">Now in the above scenarios, the second scenario is where all the difference will happen.</span></p>
<h5><strong><em><span data-preserver-spaces="true">Career Growth Tip 2 &#8211; </span></em></strong><em><span data-preserver-spaces="true">Always try to proactively look for things that need to be done and are likely to come to you eventually.</span></em></h5>
<h1><span data-preserver-spaces="true">Find Solutions</span></h1>
<p><span data-preserver-spaces="true">It is easy to find problems and difficult to find solutions. Many executives take a back seat and rely on the boss to have solutions to every problem. This is one mistake I also did at the beginning of my career. I was under the impression that my job is to find the problem and flag it before it gets bigger. But, I realized after the first couple of years that I was putting no value addition on the table.</span></p>
<p><span data-preserver-spaces="true">So, I figured out that the best way is to first identify the problem and think of a solution all by yourself and then go to your boss and say &#8220;I have found this problem and I think this could be the solution&#8221;. You will be surprised that in most cases your boss will say &#8220;let&#8217;s go ahead with your solution&#8221;.</span></p>
<h5><strong><em><span data-preserver-spaces="true">Career Growth Tip 3 &#8211; Always have a Solution centric approach and go to your boss with a solution and not just a problem</span></em></strong></h5>
<p><span data-preserver-spaces="true">This attitude not only changes your image but also gives confidence to the boss of your work. And to an extent, it also reduces your boss&#8217;s anxiety. When you start your career, your goal is to do things yourself and do the value addition. But, the more you move up the ladder, more accountability comes on your shoulders and lesser control as now you have to get things done rather than doing it yourself. Hence, the right way would be to put yourself in his shoes and empathize. Going to your boss with a solution will also calm his anxiety.</span></p>
<p><span data-preserver-spaces="true">Just put these 3 points in your career growth plans/ professional development plans and start following them daily in your work. I guarantee that you would start feeling the change around you. Ultimately, every action you take will get reflected in the year-end evaluation as well.</span></p>
<p><span data-preserver-spaces="true">If you found my post useful then do share it with your friends and colleagues. If you have any feedback/questions, you may leave a comment below. I will reply.</span></p>
<p><a class="editor-rtfLink" href="https://blog.prashantaggarwal.com/about-me/" target="_blank" rel="noopener"><span data-preserver-spaces="true">Click here to know more about me</span></a></p>
<p>The post <a href="https://blog.prashantaggarwal.com/boost-your-career-growth-with-3-simple-steps/">3 Career Decisions That Compounded for Me Over 12 Years in Marketing</a> appeared first on <a href="https://blog.prashantaggarwal.com">PRASHANT AGGARWAL</a>.</p>
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