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Thinking Fast and Slow Changed How I Trade and Market. Here Are the 11 Lessons That Stuck.

October 10, 2026September 28, 2021 by prashant
Thinking Fast and Slow

11 lessons from Thinking, Fast and Slow by Daniel Kahneman, applied to marketing and trading: System 1 and 2, anchoring, loss aversion and more.

Categories Book Reviews, Brands & Insights, Career Notes, Decision Making Tags Behavioural Economics, Book Summary, Cognitive Bias, Daniel Kahneman, Thinking Fast and Slow 3 Comments

Ikigai Book Review: Beautiful Concept, Overhyped Book.

October 10, 2026September 24, 2021 by prashant
Ikigai Book Review - Is it worth Reading?

An honest Ikigai book review: what the Japanese concept really means, where the four-circle diagram falls short, and what is worth taking away.

Categories Book Reviews, Career Notes Tags Book Review, Career, Ikigai, Purpose, Self Improvement Leave a comment

7 Important Websites for Indian Stock Market Investors

October 10, 2026September 23, 2021 by prashant
Most Important Websites for India Stock Market

Seven websites every Indian stock market investor should bookmark, from NSE and BSE filings to Screener, Moneycontrol and market news, and how to use each.

Categories Investment, Stock Market Tags BSE, Indian Stock Market, Investing Tools, NSE, Stock Research 1 Comment

The 2 Most Powerful Moving Averages in the Stock Market: 50-Day and 200-Day

October 10, 2026August 4, 2021 by prashant
2 powerful moving averages in stock market

How the 50-day and 200-day moving averages work, what the golden cross and death cross mean, and the limits traders need to respect.

Categories Investment, Stock Market Tags Golden Cross, Moving Averages, stock market, Technical Analysis, trading Leave a comment

The Psychology of Money: 12 Ideas That Changed How I Think About Wealth

October 10, 2026July 30, 2021 by prashant
Psychology of Money by Morgan Housel - Prashant Aggarwal

12 ideas from The Psychology of Money by Morgan Housel: luck and risk, enough, compounding, tail events, and why reasonable beats rational.

Categories Book Reviews, Investment, Markets & Money Tags Book Summary, investing, Morgan Housel, Personal Finance, Psychology of Money 3 Comments

6 Lessons from Think and Grow Rich by Napoleon Hill

October 10, 2026July 21, 2021 by prashant
Think and Grow Rich by Napoleon Hill - Prashant Aggarwal

Six lessons from Think and Grow Rich by Napoleon Hill: definite purpose, belief, specialised knowledge, planning, persistence and the mastermind.

Categories Book Reviews Tags Book Summary, Napoleon Hill, Self Improvement, Success, Think and Grow Rich Leave a comment

4 Measurement Scales Every Researcher and Marketer Should Know

October 10, 2026July 16, 2021 by prashant
Quantitative Scales

Nominal, ordinal, interval and ratio: the four measurement scales, with marketing examples and the statistics each one allows you to use.

Categories Brands & Insights, Decision Making Tags Market REsearch, Measurement Scales, Quantitative Research, Statistics 1 Comment

NPS Explained: Is India’s National Pension System Worth It in 2026?

October 10, 2026July 15, 2021 by prashant
Investing in NPS - Prashant Aggarwal

NPS explained for 2026: how the National Pension System works, the new 80% lump-sum exit rule, tax treatment, pros and cons, and who it suits.

Categories Investment, Stock Market Tags National Pension System, NPS, Personal Finance India, Retirement Planning, Tax Saving Leave a comment

How to Start Investing in the Indian Stock Market: A No-Nonsense Guide

October 10, 2026July 12, 2021 by prashant
Investing in Indian Stock Market

A step-by-step guide to start investing in the Indian stock market: what you need, how to pick a broker, what to buy first, costs, taxes and mistakes.

Categories Stock Market Tags Demat Account, Indian Stock Market, Investing for Beginners, Mutual Funds, Personal Finance India 3 Comments

Zomato IPO Review: What Happened and What Investors Can Learn

October 10, 2026July 11, 2021 by prashant
Zomato IPO - Prashant Aggarwal

Zomato’s 2021 IPO revisited: price band, 38x subscription, the 53% listing pop, what happened after, and five lessons for the next hyped IPO.

Categories Investment, Stock Market Tags Eternal, Indian Stock Market, investing, IPO, Zomato IPO Leave a comment
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Prashant Aggarwal

prashant

Marketing professional with 12+ years in brand management and consumer insights. Active stock trader. Writing about markets, decision-making, brands and career strategy from New Delhi, India.

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About Author

Prashant Aggarwal

prashant

Marketing professional with 12+ years in brand management and consumer insights. Active stock trader. Writing about markets, decision-making, brands and career strategy from New Delhi, India.

View all posts

Categories

  • Book Reviews
  • Book Summary
  • Brands & Insights
  • Career Notes
  • Decision Making
  • Investment
  • Markets & Money
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