You’re Not Ready to Scale. You Were Never Ready.
Zero to Scale’s central idea: businesses break at scale because of choices made at the start. What that means for founders and brand managers.
Book Reviews
Honest reviews of business, psychology and money books, with what each one gets right, where it falls short, and the ideas worth keeping.
Scrum Changed How I Run Projects. Here Are the 15 Lessons That Actually Stuck
15 lessons from Scrum by Jeff Sutherland, applied to marketing and brand planning: sprints, standups, velocity, defining done and cutting waste.
The 22 Immutable Laws of Marketing Still Work. Here’s Why Marketers Keep Violating Them
The 22 Immutable Laws of Marketing, summarised by a brand manager: the nine laws that matter most, and why marketers keep breaking them.
Think Again by Adam Grant: The Book That Made Me Uncomfortable About My Own Certainty
Think Again by Adam Grant, summarised: the four thinking modes, confident humility, the joy of being wrong, and how to change minds with questions.
Getting Things Done by David Allen: What Actually Works, What Doesn’t
Getting Things Done by David Allen, reviewed: which GTD habits are worth keeping, such as capture and next actions, and which parts you can skip.
Pitch Anything by Oren Klaff: The Book That Reframed How I Think About Influence
Pitch Anything by Oren Klaff, summarised: the croc brain, frame control, the four frames and push-pull, plus my honest take on where it falls short.
The Cashflow Quadrant Explained: Why Most People Are Stuck in the Wrong Box
Robert Kiyosaki’s Cashflow Quadrant explained: Employee, Self-Employed, Business Owner and Investor, why most people stay on the left, and my take.
Thinking Fast and Slow Changed How I Trade and Market. Here Are the 11 Lessons That Stuck.
11 lessons from Thinking, Fast and Slow by Daniel Kahneman, applied to marketing and trading: System 1 and 2, anchoring, loss aversion and more.
Ikigai Book Review: Beautiful Concept, Overhyped Book.
An honest Ikigai book review: what the Japanese concept really means, where the four-circle diagram falls short, and what is worth taking away.
The Psychology of Money: 12 Ideas That Changed How I Think About Wealth
12 ideas from The Psychology of Money by Morgan Housel: luck and risk, enough, compounding, tail events, and why reasonable beats rational.