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Research Methods

Quantitative Research: All Types Explained with Examples

October 10, 2026June 7, 2021 by prashant
Quantitative Research - Prashant Aggarwal

The main types of quantitative research explained with examples: true and quasi-experimental, survey, correlational, cross-sectional and longitudinal.

Categories Brands & Insights Tags Market REsearch, Quantitative Research, Research Methods, Statistics 2 Comments

Qualitative vs Quantitative Research: When to Use Which (And When Your Agency Is Selling You the Wrong One)

October 10, 2026June 5, 2021 by prashant
Qualitative Research

Qualitative research explains why; quantitative research measures how much. When to use each, plus six qualitative designs with examples.

Categories Brands & Insights Tags Consumer insights, Market REsearch, Qualitative Research, Quantitative Research, Research Methods 2 Comments

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Prashant Aggarwal

prashant

Marketing professional with 12+ years in brand management and consumer insights. Active stock trader. Writing about markets, decision-making, brands and career strategy from New Delhi, India.

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About Author

Prashant Aggarwal

prashant

Marketing professional with 12+ years in brand management and consumer insights. Active stock trader. Writing about markets, decision-making, brands and career strategy from New Delhi, India.

View all posts

Categories

  • Book Reviews
  • Book Summary
  • Brands & Insights
  • Career Notes
  • Decision Making
  • Investment
  • Markets & Money
  • Stock Market
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