You’re Not Ready to Scale. You Were Never Ready. | Prashant Aggarwal Prashant Aggarwal blog.prashantaggarwal.com Brands & Insights Brands & Insights · Book Notes You’re Not Ready to Scale.You Were Never Ready. Most businesses don’t collapse at scale. They collapse because of decisions made when there were zero customers, zero pressure, and zero accountability. And … Read more
TL;DR Scrum by Jeff Sutherland is about doing complex work faster by working in short sprints, reviewing constantly, and cutting everything that doesn’t move the needle. I’ve applied this framework to brand campaigns, project planning and my own daily work. These are the 15 lessons that are actually worth knowing. Most productivity frameworks are designed … Read more
TL;DR Ries and Trout wrote the 22 Immutable Laws of Marketing in 1994. The channels have changed completely. The laws haven’t. After 12 years in brand management, I’m convinced that most marketing failures I’ve seen weren’t strategy failures — they were violations of these laws. Here’s the ones that matter most, and what they actually … Read more
TL;DR Scrum by Jeff Sutherland is about doing complex work faster by working in short sprints, reviewing constantly, and cutting everything that doesn’t move the needle. I’ve applied this framework to brand campaigns, project planning and my own daily work. These are the 15 lessons that are actually worth knowing. Most productivity frameworks are designed … Read more
TL;DR I smoked for 11 years. I tried to quit at least a dozen times. Patches, willpower, cold turkey — none of it lasted. What finally worked wasn’t a product or a programme. It was understanding the psychology of the habit loop well enough to dismantle it. It’s been 6 years since my last cigarette. … Read more
TL;DR Getting Things Done (GTD) by David Allen is the most complete personal productivity system ever written. The full system is too complex for most people to maintain. But the underlying principles — capture everything, clarify next actions, and get things out of your head — are genuinely transformative. Here’s what’s worth keeping and what’s … Read more
TL;DR Pitch Anything by Oren Klaff uses neuroscience to explain why most pitches fail — and what to do instead. The central idea: the brain has a primitive filter (the “croc brain”) that kills most communication before it reaches rational decision-making. Understanding this changes how you present, persuade, and sell. Here’s what’s worth knowing. I’ve … Read more
TL;DR Robert Kiyosaki’s Cashflow Quadrant divides income earners into four types: Employee, Self-Employed, Business Owner, and Investor. The book argues that financial freedom comes from moving toward the right side of the quadrant. It’s a useful mental model — even if the book itself oversimplifies. Here’s what’s worth understanding. The Cashflow Quadrant isn’t really about … Read more
TL;DR Thinking Fast and Slow by Daniel Kahneman is the most useful book I’ve read for understanding why people — including me — make bad decisions. As an active stock trader and a marketer who studies consumer behaviour, this book reframed how I think about almost everything. Here are the 11 lessons that changed how … Read more
TL;DR Ikigai is a genuinely interesting Japanese concept about purpose and longevity. The book named after it is a pleasant but thin read that doesn’t do the concept justice. Worth reading if you haven’t encountered these ideas before. Not worth the hype if you’re already thinking carefully about purpose and how you spend your time. … Read more