You’re Not Ready to Scale. You Were Never Ready.
Zero to Scale’s central idea: businesses break at scale because of choices made at the start. What that means for founders and brand managers.
Book Summary
Scrum Changed How I Run Projects. Here Are the 15 Lessons That Actually Stuck
15 lessons from Scrum by Jeff Sutherland, applied to marketing and brand planning: sprints, standups, velocity, defining done and cutting waste.
The 22 Immutable Laws of Marketing Still Work. Here’s Why Marketers Keep Violating Them
The 22 Immutable Laws of Marketing, summarised by a brand manager: the nine laws that matter most, and why marketers keep breaking them.
Think Again by Adam Grant: The Book That Made Me Uncomfortable About My Own Certainty
Think Again by Adam Grant, summarised: the four thinking modes, confident humility, the joy of being wrong, and how to change minds with questions.
Getting Things Done by David Allen: What Actually Works, What Doesn’t
Getting Things Done by David Allen, reviewed: which GTD habits are worth keeping, such as capture and next actions, and which parts you can skip.
Pitch Anything by Oren Klaff: The Book That Reframed How I Think About Influence
Pitch Anything by Oren Klaff, summarised: the croc brain, frame control, the four frames and push-pull, plus my honest take on where it falls short.
The Cashflow Quadrant Explained: Why Most People Are Stuck in the Wrong Box
Robert Kiyosaki’s Cashflow Quadrant explained: Employee, Self-Employed, Business Owner and Investor, why most people stay on the left, and my take.
Thinking Fast and Slow Changed How I Trade and Market. Here Are the 11 Lessons That Stuck.
11 lessons from Thinking, Fast and Slow by Daniel Kahneman, applied to marketing and trading: System 1 and 2, anchoring, loss aversion and more.
The Psychology of Money: 12 Ideas That Changed How I Think About Wealth
12 ideas from The Psychology of Money by Morgan Housel: luck and risk, enough, compounding, tail events, and why reasonable beats rational.
6 Lessons from Think and Grow Rich by Napoleon Hill
Six lessons from Think and Grow Rich by Napoleon Hill: definite purpose, belief, specialised knowledge, planning, persistence and the mastermind.