The 22 Immutable Laws of Marketing Still Work. Here’s Why Marketers Keep Violating Them
TL;DR Ries and Trout wrote the 22 Immutable Laws of Marketing in 1994. The channels have changed completely. The laws haven’t. After 12 years in brand management, I’m convinced that most marketing failures I’ve seen weren’t strategy failures — they were violations of these laws. Here’s the ones that matter most, and what they actually … Read more