Skip to content
PRASHANT AGGARWAL

Back to Main Site

← Back to main site — prashantaggarwal.com
  • Home
  • About
  • Markets & Money
  • Decision Making
  • Writing

Decision Making

How we make decisions and how to make better ones: cognitive biases, mental models and behavioural science applied to work and money.

The Psychology of Money: 12 Ideas That Changed How I Think About Wealth

October 10, 2026July 30, 2021 by prashant
Psychology of Money by Morgan Housel - Prashant Aggarwal

12 ideas from The Psychology of Money by Morgan Housel: luck and risk, enough, compounding, tail events, and why reasonable beats rational.

Categories Book Reviews, Investment, Markets & Money Tags Book Summary, investing, Morgan Housel, Personal Finance, Psychology of Money 3 Comments

6 Lessons from Think and Grow Rich by Napoleon Hill

October 10, 2026July 21, 2021 by prashant
Think and Grow Rich by Napoleon Hill - Prashant Aggarwal

Six lessons from Think and Grow Rich by Napoleon Hill: definite purpose, belief, specialised knowledge, planning, persistence and the mastermind.

Categories Book Reviews Tags Book Summary, Napoleon Hill, Self Improvement, Success, Think and Grow Rich Leave a comment

4 Measurement Scales Every Researcher and Marketer Should Know

October 10, 2026July 16, 2021 by prashant
Quantitative Scales

Nominal, ordinal, interval and ratio: the four measurement scales, with marketing examples and the statistics each one allows you to use.

Categories Brands & Insights, Decision Making Tags Market REsearch, Measurement Scales, Quantitative Research, Statistics 1 Comment

The Subtle Art of Not Giving a F*ck: What Mark Manson Gets Right — and What He Oversimplifies

October 10, 2026June 19, 2021 by prashant
The subtle art of not giving a fuck by Mark Manson

The Subtle Art of Not Giving a F*ck, summarised and reviewed: choosing your problems, responsibility vs fault, and where Mark Manson oversimplifies.

Categories Book Reviews, Career Notes, Decision Making Tags Book Summary, Mark Manson, Mindset, Self Improvement, Subtle Art of Not Giving a F*ck 1 Comment

Freakonomics Review: Brilliant Storytelling, Thin Framework

October 10, 2026June 3, 2021 by prashant
Freakonomics Book - Prashant Aggarwal

An honest Freakonomics review: what the book covers, from cheating teachers to baby names, why opinions on it are split, and who should read it.

Categories Book Reviews Tags Book Review, economics, Freakonomics, Incentives, Steven Levitt Leave a comment

3 Career Decisions That Compounded for Me Over 12 Years in Marketing

October 10, 2026May 29, 2021 by prashant
Career Growth

Three habits that compounded over my marketing career: add your own value to every task, act before you are asked, and bring solutions with the problem.

Categories Career Notes Tags Career Advice, Career Growth, Marketing Careers, Professional Development Leave a comment
Post navigation
Newer posts
← Previous Page1 Page2

Follow Me

  • linkedin
  • facebook

Categories

  • Book Reviews
  • Book Summary
  • Brands & Insights
  • Career Notes
  • Decision Making
  • Investment
  • Markets & Money
  • Stock Market

Popular Tags

Behavioural Economics Book Review Book Summary Brand Strategy Cognitive Bias Compounding Consumer insights Decision Making Demat Account Eternal Golden Cross Ikigai Incentives Indian Stock Market Insight Statement investing Investing Early Investing for Beginners Market REsearch Mark Manson Mindset Morgan Housel Mutual Funds Napoleon Hill Personal Finance Personal Finance India Productivity Psychology of Money Purpose Quantitative Research Research Methods Scaling a Business Self Improvement SIP Startups Statistics Steven Levitt stock market Stock Research Subtle Art of Not Giving a F*ck Success Think and Grow Rich trading Zero to Scale Zomato IPO

Pages

  • About Me
  • Contact

About Author

Prashant Aggarwal

prashant

Marketing professional with 12+ years in brand management and consumer insights. Active stock trader. Writing about markets, decision-making, brands and career strategy from New Delhi, India.

View all posts

Archives

  • October 2026
  • April 2026
  • November 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021

About Author

Prashant Aggarwal

prashant

Marketing professional with 12+ years in brand management and consumer insights. Active stock trader. Writing about markets, decision-making, brands and career strategy from New Delhi, India.

View all posts

Categories

  • Book Reviews
  • Book Summary
  • Brands & Insights
  • Career Notes
  • Decision Making
  • Investment
  • Markets & Money
  • Stock Market
© 2026 PRASHANT AGGARWAL • Built with GeneratePress